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Rivera & Sons Plumbing
Where you stand, question by question
Ordered weakest first — the top of this list is where you are losing the most.
| Customer question | Cited | Rate | 95% range |
|---|---|---|---|
24 hour plumber near me Portland Service + location | 0 / 15 | 0% | 0%–20% |
best plumber in Portland Oregon High intent — ready to hire | 0 / 15 | 0% | 0%–20% |
emergency plumber Portland OR Category search | 0 / 15 | 0% | 0%–20% |
how much does a plumber cost in Portland Pricing — informational | 0 / 15 | 0% | 0%–20% |
who should I hire for a burst pipe in Portland High intent — ready to hire | 0 / 15 | 0% | 0%–20% |
average price for water heater install Portland Pricing — informational | 1 / 15 | 7% | 1%–30% |
plumbing companies Portland Oregon Category search | 1 / 15 | 7% | 1%–30% |
water heater replacement Portland OR Category search | 1 / 15 | 7% | 1%–30% |
who should I call for a leaking pipe Portland High intent — ready to hire | 1 / 15 | 7% | 1%–30% |
drain cleaning services Portland Category search | 2 / 15 | 13% | 4%–38% |
licensed plumber Portland Oregon Category search | 2 / 15 | 13% | 4%–38% |
top rated plumbers Portland OR Quality search | 2 / 15 | 13% | 4%–38% |
Rivera and Sons Plumbing pricing Brand + pricing | 7 / 15 | 47% | 25%–70% |
Rivera and Sons Plumbing reviews Reputation query | 9 / 15 | 60% | 36%–80% |
Rivera and Sons Plumbing Portland Brand query | 12 / 15 | 80% | 55%–93% |
Who appears instead of you
Ranked by how often each was named across 225 samples.
What we found on your site
We checked your homepage directly. 3 of 4 structural signals are missing.
Checked live against https://riveraandsonsplumbing.com when this report ran. Homepage only.
What to fix, in order
Grouped by the kind of question you are losing. The first item affects the most questions.
1. Category search
5 questions affected- “emergency plumber Portland OR” — cited 0 of 15
- “plumbing companies Portland Oregon” — cited 1 of 15
- “water heater replacement Portland OR” — cited 1 of 15
- “drain cleaning services Portland” — cited 2 of 15
- …and 1 more
Strengthen your main services hub page with a comprehensive list and one-paragraph descriptions per service. AI rewards depth here.
2. High intent — ready to hire
3 questions affected- “best plumber in Portland Oregon” — cited 0 of 15
- “who should I hire for a burst pipe in Portland” — cited 0 of 15
- “who should I call for a leaking pipe Portland” — cited 1 of 15
Build a focused service landing page that answers this exact query in the first paragraph. Lead with what you do, where you serve, and a closing proof point (years, jobs completed, certifications).
3. Pricing — informational
2 questions affected- “how much does a plumber cost in Portland” — cited 0 of 15
- “average price for water heater install Portland” — cited 1 of 15
Add a transparent pricing or 'how much does X cost' content block. If you don't publish flat rates, publish ranges, drivers of cost, and a clear 'contact for estimate' framing.
4. Service + location
1 question affected- “24 hour plumber near me Portland” — cited 0 of 15
Create a dedicated landing page for Residential plumbing and drain repair in Portland, with local proof points: nearby jobs completed, service-area schema, and customer reviews that mention the city by name.
5. Quality search
1 question affected- “top rated plumbers Portland OR” — cited 2 of 15
Showcase awards, certifications, and top-rated reviews prominently. AI surfaces businesses where 'top rated' is structurally signaled.